Student Recruitment Kiosk
iPad kiosk for recruiting potential students
Overview: I created an iPad kiosk for the Communication Department at Lewis University to aid in the new student recruitment process.
- Problem: During a typically open house at LU, hundreds of high school students entered the gym at the same time visiting tables to learn more about various majors offered. Professors stand at the tables to speak with potential students about their programs and strengths of each department. Since such a large group of students come in at once and each majors table is quickly packed, it was difficult for professors to make sure they could take time with each student one on one. With a major like Communications, it can be tricky to fully communicate the career options students would have after graduating from the program.
- Solution: LI designed an iPad kiosk to first communicate possible career paths after graduating with a communications degree and to secondly retain the student’s contact information so the department faculty could contact them at a later date and follow up with program information if they weren’t able to speak in person at the open house.
- Customization: I first sketched a low-fidelity mockup with pen and paper, and then built it with HTML, CSS and a PHP contact form. I also used flat design elements and created graphics in Photoshop.
- Results: At the first open house, we had a 5x increase in contact information signups as compared to using traditional pencil and paper. The department also had a spreadsheet of contact information along with program interest information so it was easier to send tailored information to the students based on interest. Using an iPad also helped the department position itself as having a higher focus on technology and new media as compared to other departments.