One page parallax Specrta Logic product launch site
Overview: With Spectra Logic repositioning their product, the “BlackPearl,” the goal was to clearly and simply communicate it to a broad audience.
- Problem: The idea of using the BlackPearl as a gateway to access servers or cloud storage can be confusing to those who are both new to the product and those who were familiar with it before it was repositioned.
- Solution: To create a one page “BlackPearl Story” which would allow users to slowly go through what the goals and capabilities of the BlackPearl were without overwhelming anyone who is new to it.
- Customization: With the goal of not inundating users with too much information right away, I designed the one page site with sections that would only load once the user navigated to that section. Additionally, I used CSS animations so sections would load piece by piece allowing the user to walk through the BlackPearl story.
- Results: The site was a success. Sales reps from throughout the company used the site as a sales tool and it simplified their process while helping them clearly communicate the products features and strengths.
Marketing homepage with prominent slider incorporating Spectra’s “Access to everything…” campaign, along with easy to access products and case studies.