BlackPearl

One page parallax Specrta Logic product launch site

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Overview: With Spectra Logic repositioning their product, the “BlackPearl,” the goal was to clearly and simply communicate it to a broad audience.

  • Problem: The idea of using the BlackPearl as a gateway to access servers or cloud storage can be confusing to those who are both new to the product and those who were familiar with it before it was repositioned.
  • Solution: To create a one page “BlackPearl Story” which would allow users to slowly go through what the goals and capabilities of the BlackPearl were without overwhelming anyone who is new to it.
  • Customization: With the goal of not inundating users with too much information right away, I designed the one page site with sections that would only load once the user navigated to that section. Additionally, I used CSS animations so sections would load piece by piece allowing the user to walk through the BlackPearl story.
  • Results: The site was a success. Sales reps from throughout the company used the site as a sales tool and it simplified their process while helping them clearly communicate the products features and strengths.

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Low-fidelity mockups

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Marketing homepage with prominent slider incorporating Spectra’s “Access to everything…” campaign, along with easy to access products and case studies.